About
Fitness is not a phase.
It is culture.
Athletic Dose Mag is a women-focused fitness publication built for the reader who trains for life. We cover strength, running, nutrition, wellness, gear and culture, and we put the women doing the work on the cover.
Where we came from
Athletic Dose Mag began as Runners Dose, a community of more than half a million women who followed running and fitness on Instagram. In 2026 it became a magazine: a website, a newsletter and a feature programme built around the athletes, coaches and founders shaping how women train.
We’re based in Toronto and read across the United States, Mexico, Brazil and the UK.
Editorial standards
Training and nutrition content is reviewed by certified coaches or registered dietitians before it runs. Gear reviews list how long the product was used and by whom, and the verdict is ours. Paid features and sponsored content are always labelled. Nothing is published about a featured person without their sign-off.
Who makes it
Athletic Dose Mag is independently owned and produced in Toronto. Editor and founder: Prajawal. Photography, coaching and nutrition contributors are credited on every piece.